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Channel 5 and Signature Publishing Sign Magazine Deal

Channel 5 has awarded Signature Publishing the license to publish a magazine for its popular children’s strand, Milkshake!

This new and exciting monthly title will feature content and presenters from the show, along with some of the world’s favourite pre-school characters which are aired on the channel, says Signature Publishing. The magazine, aimed at pre-school children, will be bright, colourful and packed with stories, games, puzzles, colouring, competitions and activities for creative and imaginative learning.

Milkshake! is a favourite destination for pre-schoolers. Broadcast daily on Channel 5, the line-up includes a rich blend of engaging story-led animation, genuine documentaries for pre-schoolers and presenter-led high quality musical entertainment. Earlier this year milkshake! proved its growing popularity by achieving its highest share figures for all key audiences for more than a decade.

Jessica Symons, Head of Children's at Channel 5, says; “I'm thrilled to be launching the brand new Milkshake! magazine with Signature Publishing, who like Channel 5, are passion-ate about creating the highest quality content for children. This standout magazine will be jam packed with characters from Milkshake's glittering line up, as well as introducing fantastic new shows and characters too.”

“We are delighted and extremely excited to be given the opportunity to publish a magazine for one of the UK’s biggest children’s brands,” Signature Publishing’s Managing Director, Danny Morris commented. “The unquestionable success of Channel 5’s Milkshake! , together with the rich and varied content available and the promotional opportunities that exist, will make this one of the biggest children’s magazine launches in 2014. We look forward to working with the fantastic team at Milkshake! to produce a magazine that pre-school children and their parents will love as much as the programmes.”

Produced by Signature Publishing, each issue will combine quality editorial content with an exclusive cover mount designed to appeal to young boys and girls. Milkshake! magazine will be priced at £3.25 and available at all major supermarkets and all good newsagents, say the publishers.

The magazine will be distributed by Seymour Distribution.