With greater insight, more collective experience and access to international talent, Condé Nast's advertisers will benefit from the power of the newly connected network, says Condé Nast. Condé Nast Creative Studio will sit alongside the recently launched CNX agency in New York; working collaboratively on projects and sharing creative best practice.
The Creative Studio launches with Lexus as its first international client, with a film series of digital content which will appear on ten international editions of Vogue, GQ and Condé Nast Traveller. “Journeys in Taste” is a series of short-form videos taking audiences to four corners of the world in pursuit of the epitome of gastronomic excellence.
Jamie Jouning, Chief Revenue Officer at Condé Nast International commented; “The unification of our commercial creative departments across our CNI territories under a single name, Condé Nast Creative Studio, is an important decision. It allows us to build and share creative excellence and provide easy engagement for clients. We have established an unparalleled international network of creative talent, delivering best in class creative solutions to our clients across multiple brands and multiple platforms, which is illustrated with our first campaign for Lexus amongst multiple markets. Ultimately, we are streamlining and simplifying our core commercial service, providing consistency and clarity to our advertising partners.”
It is expected that Condé Nast Creative Studio will enable commercial clients to work with the company in new and interesting ways. Core capabilities include branded/native content solutions, event integration, talent consultancy, pure 'white label' content creation, bespoke research projects and more. All delivered via a worldwide staff of journalists, designers, video producers and directors, many hailing from editorial backgrounds - all equipped to uphold the rigorous creative standards demanded of Condé Nast, says the company.
In addition to the 11 studios operating in-market, Condé Nast also runs an International studio, based in London. The team is led by Creative Director Rebecca Mason. She is widely known across the industry, having worked in high-profile creative positions at The Face, Vogue Brazil, British Vogue and Porter magazine. Condé Nast International Creative Studio will ideate, produce and deliver global creative solutions for clients wishing to execute a single campaign across multiple territories. It will also consult and provide guidance for key campaigns across the local studio network.