Dennis the Menace and Gnasher Mega-zine is a bumper 60-page monthly magazine that will launch on Wednesday 24th July, 2013. Each issue includes a 32-page ‘Complete Comic Adventure’ section on special paper stock and a free retail-quality branded gift.
Editor-in-Chief Mike Stirling said, “Dennis and Gnasher are the two most popular characters in The Beano. They already have their own TV show and so it seemed fitting to give them their own magazine where they can cause comic chaos too!
“We wanted the magazine to reflect Dennis’ cheeky personality and I think we’ve achieved that. Alongside lots of jokes and general menacing, Dennis will host a book club and there’ll be a monthly competition. Plus, every issue will feature ‘Project Menace’ – Dennis’ guide to the ultimate pranks – which includes a menacing checklist and a ‘License to Menace’ reward in every issue.”
Head of Brand Tim Collins said, “The magazine will offer readers exclusive collectable ‘Cut-out and Keep Files’ that will allow our readers to keep a checklist of pranks and their favourite moments from the TV series.”
Tim added, “When we researched the feasibility of launching the new magazine, we found that most eight to 10 year olds who read The Beano also watched the TV show. We felt that crossover on screen and in print allowed our fans a more interactive experience. There will be toys and a new website too.”
Produced by Red Kite for The Beano and CBBC, the new series of Dennis the Menace and Gnasher will run for 52 episodes and features more mischief and menacing than ever before, says DC Thomson. CBBC host Chris Johnson is the new voice of Dennis the Menace and the animation will also include new characters; ‘Angel Face’ - daughter of the headmaster whose angelic face belies her mischievous spirit - and Paul the Potato.
