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Dennis to launch Cycling Electric magazine

Dennis, publisher of Cyclist and Cyclist Off-road, is to launch a third magazine in its cycling portfolio – Cycling Electric.

Dennis to launch Cycling Electric magazine
Mark Sutton: “We hope that Cycling Electric will play a part in bringing cycling to a vastly under-served demographic of people.”

The title will go on sale on 29th April.

The new 140-page magazine, priced at £5.99, aims to be an inspiring introduction to the world of e-bikes. How do they work? How fast do they go? How much do they cost to buy and run?

Mark Sutton, Editor of Cycling Electric, said: “When Dennis Publishing first told me of their plans to launch into the electric bike space I had what many in the business describe as ‘the e-bike smile’. It was something I couldn't turn down. We hope that Cycling Electric will play a part in bringing cycling to a vastly under-served demographic of people who may have looked at cycling with curiosity, but decided, for whatever reason, that they cannot participate. This is what is so wonderful to me about the e-bike; the ability to open that door wide and invite everyone in, no matter their age, health status or experience."

Dharmesh Mistry, Managing Director, Specialist division said: “Cycling Electric is the new e-bike media brand that will reach readers across multiple platforms, educating and helping them find the right e-bike for their needs, be that for commuting or leisure. To do this, we've brought together the UK’s best e-bike experts to ensure that our readers get trusted, reliable and jargon-stripped advice on the various categories of e-bike. The content will guide consumers through the rapidly developing market and demonstrate that e-bikes can appeal to both cycling newbies and existing commuters, as well as bringing accessibility to the masses.”

With key retailers confirming record sales of e-bikes in 2019, the e-bike industry is growing at pace, says Dennis, and Cycling Electric plans to be the go-to destination for everything people need to know about the world of e-bikes.

The magazine will be available from select WHSmith stores, Sainsbury’s and key independent retailers across the UK, say the publishers.

Coupled with the new magazine comes the launch of a new event, the Cycling Electric Demo Day, at the Lee Valley VeloPark in London on 4th July 2020. Attendees will be given the opportunity to discover, test and compare a wide range of different e-bike models on a one-mile, traffic-free cycle track. Tickets include unlimited cycling from 10am-4pm, a goody bag worth £25 and advice from e-bike experts who will be on hand to answer any questions. The purpose of the event is to allow riders to find out everything they want to know about e-bikes in a relaxed, enjoyable and ‘no sales pressure’ environment.

Evans Cycles will be the Headline Sponsor for the event. David Sheppard, Bike Buying Manager, Evans Cycles said: “We at Evans Cycles are absolutely thrilled to be able to support the inaugural Cycling Electric Demo Day. Having been an early advocate for electric bikes, and the many benefits they bring, we see them playing a central role in both the future of UK cycling and our business. We look forward to welcoming everyone on the 4th July, working with the team at Cycling Electric to showcase the latest electric bikes from some of the UK’s biggest brands and helping more people to enjoy the ride!”

Ribble, Raleigh, Ridgeback, Tern, Haibike, Forme, Fully Charged and Cowboy are already signed up with other major brands soon to be announced, say the organisers.