Engtechnow.com - created by Haymarket Network’s digital development team – and its associated Twitter feed@EngTech_Now will be key portals in promoting the benefits of professional EngTech registration to school leavers, apprentices, graduates, existing technicians and employers, says Haymarket.
Engineering is one of the major pillars of the UK’s future economic growth, and both the government and the engineering industry have highlighted a potential skills shortage that needs to be filled in order to match demand over the next decade.
Key to filling this gap is increasing the number of professionally registered engineering technicians – the sorts of engineers that have crucial hands-on roles on projects. EngTech registration gives them a recognised mark of their qualifications, skills and experience that will raise their profile within the industry.
The EngTechNow campaign was announced by Prime Minister David Cameron last summer and was formally launched on 3 March 2014. Its target is to create 100,000 professionally registered EngTechs by 2020. The campaign brings together the three largest professional institutions (IMechE, IET and ICE) and the Engineering Council.
Already, the Haymarket Network team have descended into the depths of London’s underground Crossrail project and stepped aboard a Royal Navy Type 45 destroyer to shoot video case studies that tell the EngTechNow story.
“The team at Haymarket have been instrumental in the successful launch of the EngTechNow campaign,” says Jas Rai, Business Programme Leader at EngTechNow. “Not only the brains behind the brand identity, they have provided strategic support and guidance under tight time pressures. Understanding our employers and technicians has been instrumental in the delivery of EngTechnow and Haymarket have risen to the challenge.”
Many EngTech-eligible technicians come from vocational and apprenticeship routes, so National Apprenticeship Week – 3-7 March – will be a key period for the newly launched campaign.
