The campaign will run across all of ESI Media’s platforms with a particular focus on its arts and culture magazines and supplements. Sky Arts will become the first exclusive long-term partner of the i newspaper’s ‘Culture Weekend’.
Sky Arts’ key programming events will feature monthly in both ES Magazine and The Independent’s ‘Radar Magazine’ and in native stories on ESI’s websites, independent.co.uk and standard.co.uk. Sky Arts will take advantage of ESI’s data-management platform to target its key audiences online. The campaign will also see Sky Arts added to the Evening Standard’s TV listings section for the duration of the partnership, which will include a monthly ‘roadblock’ across the whole section.
The campaign was brokered by MediaCom.
Dan Locke, Group Partnerships Director, ESI Media, said: “Our partnership with Sky Arts is the perfect collaboration and is testament to the reach and quality of ESI's brands and audiences. We are thrilled to be working with Sky Arts on such an exciting and diverse campaign across our platforms, tailoring each part of the partnership to the right audience.”
