Scott will jointly report to Jon O’Donnell, Group Commercial Director, and Zach Leonard, MD of Digital, and will work across ESI Media’s portfolio of brands – the London Evening Standard, The Independent and i.
Tasked with driving revenues into ESI’s digital businesses, he will be responsible for the digital commercial team, overseeing the creation and execution of a sales and commercial strategy for all ESI digital platforms, including desktop, mobile and video.
Deutrom has considerable experience having held key digital positions at Sky Media, Blinkbox Entertainment and most recently Clubcard TV, which was a key initiative for Tesco Digital Entertainment.
Steve Auckland, Group CEO, ESI Media, said: “Scott’s appointment is another step in ESI Media’s continued strategic investment in digital development, as we reorganise and leverage our skills to best serve agencies, partners and clients. Following another audience record-breaking month for both standard.co.uk and independent.co.uk (ABC data to be released 18 June) – he joins at the perfect time to gear us up to the next stage of revenue growth. I’m confident Scott’s impressive background and experience will help Jon and Zach build on our digital commercial strategy and unlock new revenue opportunities.”
Scott joins ESI Media on 8th June.