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ESI Media hires Director of Trade Marketing and Insight

ESI Media yesterday announced the appointment of Katie Ingram as Director of Trade Marketing and Insight.

In the new role, Ingram will work across ESI Media brands, The Independent, the London Evening Standard, indy100 and ES Magazine, driving bespoke insight projects to support ESI’s understanding of its audiences.

As ESI Media continues to evolve, expanding its offering across print, digital, events and content creation, Ingram will create highly engaging activities to build partnerships with agencies and clients, says the company.

Ingram brings over 16 years of media experience to the role, having most recently held the position of Strategy and Planning Director at Outsmart. She has also previously worked at Exterion, holding roles including Group Agency Sales Director, plus CBS Outdoor and Turner Broadcasting. She joins immediately, reporting into Dan Locke, Chief Agency Strategy Officer, at ESI Media.

Dan Locke, Chief Agency Strategy Officer, ESI Media, said: "As our portfolio of brands continues to grow in audience size and influence, alongside growing expertise in custom content and events, it is crucial that we bring our commercial offering to life for partners across all parts of the business. Katie brings exactly the right knowledge to the role to be able to do just that, with experience of both strategic sales and marketing, whilst extending our insight capabilities to ensure we remain at the forefront of audience understanding.”

Ingram said: “This is an exciting time to be joining ESI and I’m really looking forward to working with the growing Independent digital brand and London Powerhouse brand the Evening Standard. It’s a powerful media portfolio and commercial offering, with many exciting opportunities for clients and agencies. I’m going to enjoy reflecting this innovation in our trade marketing and insight strategy.”