Enabling consumers to ‘be a cover star’ by using Blippar technology, readers can download the free Blippar app and click on ‘be a cover star’ by hovering the app over the October Essentials cover and taking a photo of themselves. The image generated will feature the reader’s picture along with the magazine’s masthead to create a cover which can then be shared via Facebook and Twitter.
A first for Essentials, readers can directly buy products from the pages of the magazine. Any page that has a Blippar ‘B’ logo will come to life and all the products on the page will be available to purchase via the Blippar app.
Lucie Tobin, Essentials deputy editor says: “Our readers love new technology and Blippar is a really fun new app they'll enjoy. Not only can they buy the gorgeous items they see in the pages of Essentials, they can become a cover star too. We look forward to readers sending in their cover photos via Facebook and Twitter – after all, we're all about real women at Essentials!”
Publisher, Kate Mowatt adds: “Essentials is a place where real women are celebrated. We have a vibrant community of women all sharing their experiences & tips. We are proud of the fact that our cover star is a ‘real women’ however with only 12 covers a year, this fun interactive cover will allow all of our readers to take part!”
The October issue of Essentials goes is on sale now.
