Fight My Monster will appear in The Beano for the first time in the Saturday 3rd August issue, alongside iconic characters including Dennis and Gnasher, The Bash Street Kids and Roger the Dodger.
It comes after Dundee-based publisher DC Thomson agreed a promotional programme with Lisle International.
Editor-in-Chief Mike Stirling said, “We’re delighted to be working with Fight My Monster. The Beano is the quintessential British children’s comic and it makes hundreds of thousands of children laugh every week. Now in its 75th year, The Beano is the longest running and one of the most successful comics in the world. That’s because we continue to move with the times and represent what’s going on in kids’ lives today.”
Mike added, “Fight My Monster will bring a fantastic extra dimension to The Beano and we can’t wait to discover the feedback from our readers.”
Fight My Monster is the fastest growing digital trading card game in the UK, say the publishers. The site, where users battle each other to collect and trade monster cards, is revolutionising the online trading card genre by letting children create their own monsters on-demand to send into battle online. Fight My Monster has grown into a community of over two million players, with over eight million unique monsters created since its New Year 2011 launch.
Lisle International spokeswoman Francesca Lisle said, “The Beano is the perfect audience for Fight My Monster with a reach of over 420,000 readers in each of the 13 scheduled issues. We are therefore delighted to see the property take a regular presence in the comic. With this promotion, we hope to introduce even more users to the game each month and in so doing add further weight to the licensing programme.”
