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For one issue only: TIME rebrands as VOTE

For the first time, the TIME logo on the cover has been replaced with another word: VOTE.

For one issue only: TIME rebrands as VOTE

This week, TIME publishes a special report on the closing days of the 2020 campaign.

In his letter to readers, TIME editor in chief and CEO Edward Felsenthal writes: “Few events will shape the world to come more than the result of the upcoming U.S. presidential election.... To mark this historic moment, arguably as consequential a decision as any of us has ever made at the ballot box, we have for the first time in our nearly 100-year history replaced our logo on the cover of our U.S. edition with the imperative for all of us to exercise the right to vote. To help, we’ve provided readers with a guide on how to vote safely during this extraordinary year."