According to the Guardian, the innovative new series follows a different couple each week as they go on a date, each wearing a pair of Google Glass. Filming begins the minute they meet and the resulting footage is presented along with interviews with each blind dater once the date is over. The videos will be hosted on the lifestyle section of theguardian.com and will also have their own dedicated YouTube channel. A selection of the daters who appear in the videos will also feature in the Guardian's 'Blind Date' column.
The new series is the latest development in the Guardian’s evolving approach to its video output as it seeks to cater to the ever-changing needs of its growing global audience, says the publisher. Other recent developments include a weekly Comment is Free video series, a new range of short documentaries - produced by some of the best independent filmmakers - following the appointment of a new head of documentaries, Charlie Phillips, last September and a new sponsored animated agony aunt series What’s Troubling You? with Philippa Perry, which forms part of the Happy for Life hub.
Merope Mills, executive editor (multimedia), said: “At the Guardian we’re currently exploring how we can use video to showcase our content to our audience around the world in new ways. Developing the Blind Date format in this way is a great example of this approach and, in this instance, how we can experiment with emerging technologies to enhance our output.”
