David, currently brand director at the Co-operative Group, will join GNM in the first quarter of 2014. He will bring his knowledge of devising and delivering commercial and consumer propositions to drive loyalty and engagement amongst audiences.
David will be responsible for formulating and launching new membership strategies which will look to bring the Guardian’s open journalism to life for readers through digital and live experiences.
The Guardian has already built on its long heritage as a print newspaper to embrace a digital-first strategy.
Building on this, GNM is now exploring new revenue streams, focused on membership and live experiences, which will allow readers to engage more closely with Guardian and Observer journalism and the Guardian brand.
David will report directly to GNM’s Chief Commercial Officer, David Pemsel. He will work closely with both GNM’s senior editorial and commercial teams to formulate and deliver membership strategies, both in the UK and internationally, that will focus on new ways to enable audiences to get involved with their content.
David Pemsel, Chief Commercial Officer, GNM, said: "David is an extremely exciting hire, and we can’t wait to have him on board. He brings vast knowledge and expertise in defining and delivering strategies that engage consumers more closely in brands and content, and his commercial leadership will be invaluable as we look to launch new revenue streams that widen and deepen our relationship with our audiences.”
David Magliano said: "I'm thrilled to be joining the most exciting and innovative brand in media. The Guardian's ground breaking open approach offers tremendous opportunities to bring its audiences ever closer to its award-winning journalism and content. I can't wait to get started."
