Bird will report to Bob McDowell, Director of Strategy, Planning and Change, and will be responsible for Research Strategy in the UK.
Bird is tasked with helping Haymarket to become an insight leader in its chosen markets - primarily motoring, marcomms and medical. She will help with the active promotion of insight, interpretation of findings and the use of data to spot business opportunities.
Bird joins Haymarket from AutoTrader, where she headed up the Insight team. Previous to that she held positions at The Walt Disney Company, the Internet Advertising Bureau, CNN International, comScore and MarketShare.
Bob McDowell, Director of Strategy, Planning and Change, said: “At the heart of our business model is the need to thoroughly understand the characteristics and behaviours of our audiences. This means we have the capability to build brilliant products for our audiences, and deliver effective media for our clients.
“Laurence brings a depth and breadth of expertise and experience that will significantly improve our ability to use a range of techniques to do this, and to share her skills around the UK business. I’m thrilled that she has chosen to join us at this exciting time.”
Laurence added: “I’m delighted to join the Strategy & Planning team at this exciting time in Haymarket’s journey and look forward to offering strategic insights to add value to the business.”
Bird will take up her post in June.
