The title will launch as Healthy You, with an initial run of six issues per year. The magazine will hit the newsstand on 8 July 2014 with a cover price of €4.95, and will be accompanied by a website, www.healthyyoumagazine.nl
As with the UK version, says Dennis Publishing, Healthy You will be packed with the latest information on fitness, diet, health and wellbeing. At least 20% of the magazine will be locally sourced Dutch news and information, with the rest of the content coming from the UK parent title.
Ian Bedwell, Dennis Publishing’s Licensing Director said: “This deal with F&L is an example of just how flexible our licensing partnerships can be. We are always working with our partners to find the best solutions for their territories –Keeping the majority of the content but changing the name allows F&L to package the same trusted expert fitness content from the UK, under a name that resonates with Dutch readers.”
Paul Lemmens, CEO of F&L, said: “The need to stay in shape and be conscientious about your health has never been more in the public eye. Launching Healthy You in the Netherlands will help Dutch women to achieve their goals in a healthy and responsible way.”
