Healthy is an incredible success story, say the publishers. It recently posted an ABC of 164,872, a period-on-period increase of 6.6% and a year-on-year increase of 15.6%, and was distributed exclusively through over 650 Holland & Barrett stores.
Not only is the title out-performing the overall magazine market, Healthy now claims to sell more copies than its nearest rivals Zest and Top Sante combined.
The newsstand launch is the next phase in the continued growth of Healthy. The first issue is flow-wrapped with a Dr Organic lip balm, worth £3.25.
Jane Druker, editor of Healthy, says: “We are very excited about our launch onto the newsstand, it’s something we have been planning for a very long time. We’re proud that Healthy is still the best-selling health magazine in the UK and confident the additional distribution will enable further growth and keep Healthy’s status as the unrivalled number one!”
Phil Geary, group director of marketing at NBTY Europe, the parent company of Holland & Barrett, comments: “It’s great to see Healthy finally go on sale on the newsstand. We currently have just over 40% market share of the health magazine category. We know our customers value the outstanding editorial and design content of Healthy and launching onto the newsstand takes it to a new audience. This issue has £88 worth of Holland & Barrett discount vouchers and a fantastic Dr Organic Lip Balm – all for an amazing £2.95. We are confident the newsstand launch will drive new customers into our stores.”
