Welcoming HELLO! creates a greater opportunity for advertisers to reach what it describes as the “upmarket, style-driven and female-skewed audience” who engage with the feature-led title every month.
Offering a single view of reader behaviour across all of its titles, Ozone helps brands reach their audiences in context-rich environments, through behavioural targeting and other methods not reliant on third-party cookies, says The Ozone Project.
The core editorial pillars of HELLO! - world exclusives, royalty, celebrity, red carpet, fashion, beauty and lifestyle - drive one in three women in the UK to engage with the brand every month, according to its publishers. With total digital reach up +73% year-on-year, the latest PAMCo data shows that HELLO! now reaches over 14m unique visitors every month.
Damon Reeve, CEO, The Ozone Project said: “HELLO!’s globally renowned status and highly desirable audience profile is a perfect complement to Ozone’s publisher alliance and we are delighted to welcome them to the family. The scale of rich reader insight from this latest partnership will be key to unlocking even more opportunities for advertisers who are increasingly paying more attention to the quality of the environments their digital campaigns appear in.”
Tamsyn Spires, Publisher at HELLO!, said: “The strength of the HELLO! brand has never been stronger and our digital growth is a core pillar of that. We are focused on creating a great reader experience across all of our platforms, and as our growth continues, it is the perfect time to join The Ozone Project and work with the platform in its collective packaging of premium audiences and inventory, underpinned by the most trusted and aspirational editorial content. We look forward to continuing our digital success in partnership with the Ozone team.”
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.