Based on Potter’s popular children’s book characters, creatively re-imagined in the successful CBeebies animation, Peter Rabbit magazine aims to encourage 3-5 year olds to explore and play outside, while nurturing an interest in nature and wildlife. It features popular preschool favourites such as colouring, puzzles, sticking and creating. In addition, each page will support an area of the Early Years Curriculum.
Peter Rabbit magazine is expected to deliver over £1.4m Retail Sales Value to UK retailers. The iconic brand has a 110-year legacy, boasts annual book sales in excess of 2 million copies, and the CBeebies Peter Rabbit Christmas Special broadcast on BBC attracted more than 1.7 million viewers. The animations are produced by Silvergate, also known as the rights owners of the highly successful Octonauts programme.
Retailing at £2.50, each issue of the 4-weekly magazine comes with bespoke stickers, a special pullout story and a high-end free gift. The launch issue comes with a special springtime adventure section that teaches children about the nature and wildlife they can explore outside now. To support the launch, Immediate has produced bespoke branded POS packs for the leading independent stores and the title will be stocked by major retail multiples.
Sara Oldham, Editor of Peter Rabbit magazine, said: “Peter Rabbit is a magical educational magazine for 3-5 year-old boys and girls who have a hunger for radishes and a thirst for adventure! We’re delighted to be bringing this well-loved brand to a brand new audience.”
