This acquisition empowers publishers to jumpstart and scale their content partnership opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency, revenue, and further accelerate the growth of the partnership economy, says impact.com.
“impact.com’s acquisition of Pressboard aligns with our mission to revolutionise and power the partnership economy. To succeed in this highly competitive landscape, publishers, brands, and agencies must be equipped with best-in-class technology to drive profitable revenue,” said David A. Yovanno, CEO of impact.com. “The future of commerce is content-driven, and this acquisition allows for more publishers to meet the demands of today’s digital consumers with authentic experiences that deliver real results.”
Pressboard provides a comprehensive suite of tools to measure sponsored content, eCommerce, and social media programs. Through powerful integration capabilities, Pressboard provides content creators with granular insights in one single dashboard.
“We are thrilled to combine forces with impact.com and continue to build the tools that allow publishers to partner with their advertisers and create powerful and engaging branded content programs for their audiences,” said Jerrid Grimm, Co-founder of Pressboard. “Pressboard, combined with impact.com, is uniquely positioned to help our partners capitalise on this enormous market opportunity. Together we will help publishers maximise profitability by generating meaningful connections with consumers.”
With this acquisition, Pressboard joins Trackonomics to create a robust and holistic publisher solution to power and scale their sponsored and commerce content programs, says impact.com.
Alison Pfaff, President at Hearst StoryStudio, said: “At Hearst, and across the publishing industry, branded content is the product that’s the most talked about. We recognized this trend early on and created Hearst StoryStudio, which continues to set new revenue records each year. This is a smart acquisition by impact.com as publishers will continue to look for opportunities to create authentic content that resonates with consumers and, in turn, move away from more traditional advertising tactics that make consumers turn a blind eye.”
You can find out more about Impact in our Publishing Services Directory.
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