The new site is the first phase in a major digital investment programme at Incisive Media as it continues to accelerate its customer experience (CX) strategy to provide first class user-experiences for its readers and clients, say the publishers.
The re-engineered website has been designed to offer a user-friendly experience with improved navigation and functionality. It allows customers to see the company’s full product portfolio.
The redesign is the result of a targeted qualitative research project by Incisive to discover how its customers want to interact with the business at a corporate level, and to showcase the media owner’s range of products and solutions.
The site includes new features such as quick access to media packs, key brand contacts and case studies to help clients to quickly and easily discover the marketing solutions best suited to their marketing needs.
Incisive Media marketing director Sophie Eke said: “The website was designed with our audience and client needs in mind. At Incisive we work on the principle that working with us should be easy, friendly, straightforward and professional. This is the approach we adopted when starting to design our new corporate shopfront. The website forms part of a much larger digital investment project for us and there are a lot of exciting developments to come in 2021.”
Visitors to the new site can stay informed with the latest Incisive Media and industry news through the online news section and catch a glimpse of ‘Incisive Life’ – sharing the experiences of employees at Incisive Media – through the careers and diversity and inclusion pages.
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