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Instagram head sets new year goals

Instagram head Adam Mosseri cited videos, messaging, transparency and creator monetisation as his four priorities going into 2022.

Instagram head sets new year goals
Photograph: Geralt on Pixabay.

"We're going to have to rethink what Instagram is because the world is changing quickly and we're going to have to change with it,” he said in a video he released on Twitter last Tuesday.

“We're going to double down on our focus on video, we're no longer just a photo-sharing app, and consolidate all our video formats around Reels and continue to grow that product,” he added.

He also said that the company will work on providing more tools to facilitate creators who wish to make a living using the platform.

“We're thinking about who we are, what we value, and what kind of change we want to affect in the world."

In the video, Mosseri also talks about the functions that the company has introduced over the last year to give users more control over their feeds, including the ability to filter sensitive content and to hide comments and DM requests from people who do not follow the user.

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