Johnston Press says: The brand partnership specialist will use our reach into local communities as the key to delivering national partners who want to target engaged and loyal audiences on a mass scale.
Cherry London already works with Aviva, O2 and Visa and it will help create a cohesive and engaging national partnership strategy for us that will benefit all of our brands.
The first promotions will run for four weeks with a different offer each week themed around ‘spring into summer’ The campaign will include a mixture of giveaways, summer dining, DIY discounts for the bank holiday and a ‘summer sounds’ album download which is intended to drive both circulation and online traffic.
The key offer will be 2 for 1 tickets to some of the UK’s leading theme parks and tourist attractions in the Merlin group whose venues include Thorpe Park, Legoland, Chessington World of Adventures, Sea Life, Warwick Castle and Alton Towers.
Matthew Moore, group head of promotions and trade marketing, said: “Working with Cherry is a key part of our new marketing strategy to use our size and scale, across digital and print, to add more value for our local audiences and to enable national brands to capitalise on our unique media.
“Over the coming weeks and months we hope to secure partnerships with a number of leading brands and deliver promotions and offers to our readers that are highly attractive and add even greater value and profile to our newspapers and websites.”
