Created by the team behind the British Journal of Photography magazine, FLTR is designed to be an authoritative voice within the booming worldwide community of smartphone image creators, including exclusive interviews with both amateur and professional photographers highlighting the latest techniques, apps, devices, trends and accessories in smartphone photography.
Issue one of FLTR features a thought-provoking article by Fred Ritchin, professor of photography and imaging at New York University and former picture editor of The New York Times Magazine, writing about the incredible impact smartphones would have had during a traumatic event such as the 9/11 attacks on New York and Washington DC. Further pieces include an interview with Instagram superstar VuThéara Kham, one of the most popular French Instagrammers, including his tips for budding smartphone photographers. There is a look at the photo-sharing and discovery app EyeEm and a Christmas gift guide suggesting the perfect ingredients for professional looking smartphone photography.
Available to download weekly from the Apple App Store, FLTR is built on the Mag+ platform creating a “clean, intuitive, user interface” bespoke for the iPhone. Edited by Olivier Laurent, associate editor of British Journal of Photography, FLTR will encourage readers to engage with the brand and each other to decide what content to showcase and give them the opportunity to be published within the magazine.
FLTR is designed to engage with an audience of passionate smartphone photographers, eager to develop their skills and learn about products that will help improve their images. It will provide a unique opportunity, say publishers Apptitude Media, for dedicated smartphone accessory manufacturers, photography app developers, mobile photography agencies and other brands to engage with a young, socially aware, tech-savvy audience through advertising.
FLTR kicked off by offering a no risk trial of 5 free issues. Thereafter, the special launch deal continues with an offer of 60% off the standard price, at only 27p (€0.31 / $0.38) an issue.
Olivier Laurent, Editor of FLTR, said: “The iPhone has transformed and democratised photography – turning all of us into potential photographers. It is estimated that more than 880 billion images will be taken over the next 12 months, and smartphones will play a leading role in the production and distribution of these images. FLTR is designed specifically to offer a new breed of photographers a weekly dose of authoritative content and advice to help them take their photography to the next level, while also chronicling the massive changes we're also experiencing, thanks to the ubiquitous nature of the smartphone.”
Marc Hartog, CEO of Apptitude Media, said: “It is an exciting development as a publisher to create a bespoke publication built around smartphone photography that is designed for, and distributed on, the same device. Building on the heritage of British Journal of Photography, FLTR will sit at the intersection of smartphone photography and high value social media content.”
