According to distributors COMAG: Already a huge success in its native Sweden, Robot is the only 100% independent gaming magazine for children, providing readers with impartial video games advice, reviews and tips.
Aimed at children aged 8-10 years old, Robot is packed with features and articles about video games on all formats, whether PC, mobile phone, online or any of the various games consoles.
The gaming market was worth some £2.9bn in the UK in 2012, with £77m spent on merchandise and other spin-off products of video games brands, which was up 26% year-on-year and reports suggest that the number of children with access to games consoles is increasing as prices fall.
According to publisher research, children in this age group spend on average 1½ hours per day playing video games and 25% of them spend their pocket money on them. It is only therefore only natural that they will want to complete their favourite games and get their money’s worth.
With news and reviews of the latest releases, tips, tricks and cheats, every issue of Robot will cover the coolest, top-selling and most popular games played by children in this age group.
Always kid-friendly, but never childish, every issue of Robot will give readers trustworthy and independent reviews and advice, which will be delivered in a fun and easy-to-follow style.
As well as the magazine, every issue of Robot will have a fantastic value-added gift and the UK launch issue will have a free double-sided gaming door hanger based on Minecraft.
Issue No.1 of Robot will have an in-depth look at Minecraft, showing readers how to become a master of the overworld, with guides about various aspects of the game, including horses, ‘Nether Mobs’ and enchantments, as well as maps and modifications to the Minecraft universe.
In addition to the building game, the launch issue of ROBOT will have cheats for Skylanders Trap Team, asks whether Mario Kart 8 is the best racing game ever and look at the latest releases in movie spin-off games Lego Batman 3 and Disney Infinity 2.0.
