McCarthy & Stone are the UK’s largest retirement home builder. They have been building award winning retirement apartments for over 30 years, delivering over 40,000 homes to more than 45,000 residents across the UK.
The spring issue of the quarterly Life & Living will be mailed out to 160,000 current and prospective residents, while a further 25,000 will be distributed via properties, trade fairs and events. The magazine delivers a stylish package of lifestyle content for the over 50's market, including fashion, health, finance, homes and gardens.
Executive Director Ali Crossley says “We are delighted with the re-launch issue of Life & Living. The new look magazine represents a real step change for McCarthy & Stone, it’s much more visually engaging and includes top quality editorial that is perfect for our audience. River have really delivered against our marketing objectives and the new issue will be a fantastic launch-pad for our re-brand. Oh and they're a lovely, warm and professional bunch of people to work with too.”
