The airline has replaced paper newspapers and magazines onboard and in business lounges with a wide range of Polish and foreign press in a digital version.
“At this difficult time for the aviation industry, we are constantly working on developing our offer to better meet the needs of our passengers. By offering digital press, we not only increase the range of titles to over 1,000 Polish and foreign magazines, but also make them available to a much wider audience, i.e. passengers travelling in LOT Economy Class and on domestic flights. The pro-ecological aspect of this change is also important. Until now, we have been taking parcels with traditional press, weighing up to 45 tons, on board our planes every month. Now we offer each of our passengers an environmentally friendly, up-to-date and modern product tailored to individual needs,” says Michal Fijol, Chief Commercial Officer at LOT Polish Airlines.
The new service is provided by the technology company Media Carrier, which provides passengers of airlines, cruise ships and guests of hotels around the world with access to digital press on their own mobile devices.
“We are delighted that, with LOT, one more top airline demonstrates its trust in us and integrates the Media Box in its service offering. Our Media Box can be used with any internet-capable device; it is not necessary to install an app, register or enter personal data. Each passenger uses only their own mobile device to read their digital newspaper or magazine, and merely touches the display to download their favourite reading, turn pages or scroll. This is of course much more hygienic and safe than using print titles, which often pass through several hands and can therefore be carriers of a variety of germs or viruses," says Philipp J. Jacke, Managing Director at Media Carrier.
Until now, traditional printed press was available only on LOT’s international flights for passengers of LOT Business Class and LOT Premium Economy Class, and its offer included approximately 20 titles. Now, LOT offers over 1,000 digital press titles for all passengers, regardless of class and travel destination. The offered press includes dailies and magazines in several dozen language versions, as well as LOT’s in-flight magazine “Kaleidoscope”.
Favourite titles can be downloaded 36 hours before departure and up to 6 hours after landing. The dailies and magazines can be found in the lot.com/digitalpress application, where after entering the name and booking number, the passenger can download the selected magazine free of charge. Depending on the travel class, passengers can download from 1 to 5 titles free of charge. After using the allocated limit, the passenger has the option to choose from the available free titles or purchase additional titles.
You can find out more about Media Carrier in our Publishing Services Directory.