Mail Metro Media teams up for partnership

Mail Metro Media says the five-month campaign will bring to life all the benefits of Morrisons’ Market Street, making it a destination for inspiration for cooks and customers passionate about food, across the breadth of the country.

The campaign will see Morrisons becoming the first official supermarket partner of Good Food for the month of July. This will see digital advertorials, display takeovers, shoppable skins, and a 16-page editorial feature in the Magazine with further supporting activity sitting across Olive, added Mail Metro Media.

As home to some of the UK’s most engaged newsbrands, Mail Metro Media says it will be using its reach to bolster awareness of the campaign and drive consumers towards Morrisons and Market Street.

A national cover wrap of Metro later in the campaign will be amplified by a host of native articles, recipe columns, and display advertising across its print and digital platforms including Metro.co.uk, MailOnline and The Mail on Sunday’s YOU magazine.

The activity will also include newsletters to Good Food subscribers, a video content series and podcast with Good Food experts – all supported by social and display activity driving to Morrisons’ Market Street hub on the Good Food website.

Dominic Williams, chief revenue officer at Mail Metro Media, said: “With our mass foodie audience, Mail Metro Media is the perfect partner to amplify Morrisons’ Market Street at scale, through recipe inspiration, how-to guides and sharing Market Street’s top tips across our platforms. We’re also excited to be collaborating with our friends at Immediate to deliver this tasty campaign.”

Monica Newell, content lead, Wavemaker UK said: “An integrated partnership with Immediate’s Good Food and Mail Metro Media is the ideal way to showcase Morrisons’ Market Street proposition. The collaboration spans multiple channels and touchpoints, creating the perfect destination for inspiration while demonstrating Morrisons’ expertise and value. By leveraging these renowned platforms, we aim to highlight the exceptional quality and service that Morrisons delivers, reinforcing their commitment to excellence and customer satisfaction.”