Launching on a sophisticated new technology platform, MailShop.co.uk is the first retail offering from a major UK news brand to employ a ‘marketplace’ model, allowing customers to buy from carefully selected, trusted sellers including Thompson & Morgan, Lakeland and Cleverboxes, say the publishers. The site launches with tens-of-thousands of high-quality products available to buy, focused initially on homeware, garden, kitchen, furniture and Christmas ranges. Additional product lines will be added over time.
Adam Kemp, Head of ecommerce, Mail Newspapers said: “MailShop.co.uk is a fantastic, new online retail proposition, offering thousands of the products our customers want, from branded pots and pans and gardening tools, right through to beds, sofas and outdoor furniture. The site has been built around three hallmarks of quality - inspiration, simplicity and reassurance – meaning it’s visually rich and offers guidance on the latest trends, while also being easy to navigate, secure and supported with great customer service.”
According to the publishers, MailShop.co.uk has been developed in close consultation with Mail customers, using an extensive series of focus groups and surveys in combination with data from its existing ecommerce propositions and MyMail, the UK’s largest newspaper loyalty programme with over one million members, to inform decisions.
The site has a strong focus on inspiring those customers, using aspirational lifestyle photography to help shoppers envisage products in their own home and curated product edits, conveniently showcasing everything customers need to ‘get a look’.
With its marketplace model, MailShop.co.uk also gives brands and sellers another way to engage with Mail Newspapers’ audience. The launch of MailShop.co.uk will be supported by an extensive marketing campaign running across MyMail, advertising inventory in Mail Newspapers titles and other proprietary channels including Mail Travel.
