The new travel bookings site, which is aligned with the Mail brand, offers a robust new sales distribution channel to existing and new suppliers, says A&N Media.
Head of Travel at A&N Commercial Enterprise, Andy Hancock, who has previously held key management posts at Wendy Wu tours, First Choice and Sunsail, said: “Travel products sold under the Mail Travel brand have direct access to the affluent Daily Mail and Mail on Sunday readership. We hand pick and create great travel experiences tailored to our readership, as well as offering relevant, timely and targeted flash offers. Our new online sales capability will deliver increasing volume, allow us to diversify our product mix and centralise the customer journey.”
The move builds on A&N Media’s increasing focus on direct-to-consumer revenues. Richard Breeden, Managing Director A&N Commercial Enterprise commented, “building direct long-term relationships with our customers is a strategic priority for A&N Media across travel and other verticals. We aim to offer our audience amazing value and service and the travel team has delivered a great customer proposition and website for the Mail audience which has already been nominated for several industry awards.”
Mail Travel will soon be integrated into the Mail Online site, accessing its 5.7 million unique daily visitors.
Call centre fulfilment for the Mail Travel proposition is provided by Travel Solutions Group part of the P&P Associates group of companies. Key suppliers include Riviera Travel and Newmarket Holidays.
Mail Travel’s distribution channels include frequent in paper activity, supplement activity, direct to database offers, social media, online sales and a new free view TV Channel 106.
Hancock adds: “Tour Operators and destinations know from experience that for brand building and awareness there’s no better place to advertise than the Daily Mail, Mail on Sunday and Mail Online. Mail Travel offers an additional and effective distribution channel through a new consumer facing distribution avenue.”
