The partnership begins on 8 September with a preview of Sony Pictures’ Julie and Julia, starring Meryl Streep and Amy Adams. Readers can register for their tickets through the recently re-launched Marie Claire website – although tickets for the Julie and Julia screening were snapped up within 48 hours.
In five of the 20 cinemas hosting the previews, Marie Claire will be holding extra ‘pamper parlours’ for attendees, where cinemagoers can get their hair styled by one of the expert teams on hand.
The screenings will continue in October with the romantic comedy, Couple’s Retreat. Ticket registration for this will be available online in late September to coincide with the October print issue of Marie Claire.
IPC Southbank recently unveiled the new vision for Marie Claire, which delivers a glossier, smarter and sexier magazine and a new look for its website. The developments follow the appointment of a new editor-in-chief, Trish Halpin, earlier this year.
Richard Johnstone (pictured), publishing director of Marie Claire says: "The season of Marie Claire exclusive film preview screenings has already proved to be a big hit, with the first screening selling out in less than two days. Not only are preview screenings a great girls night out, an exclusive treat to share with friends, but they also provide us with a high impact media environment to showcase Marie Claire to new and existing readers.”
Kathryn Jacob, CEO of Pearl & Dean adds, “Associating the fun, new Marie Claire with a succession of female-themed film previews is a great way for IPC Southbank to bring the magazine to life for its readership. Watching movies is an engaging, social experience, which Marie Claire readers can share with their friends and partners for free through this campaign. With the title’s heritage of beauty, fashion, glamour and lifestyle, it is perfectly aligned with the silver screen experience.”
Details of further monthly preview screenings with the magazine are still to be confirmed.
About Marie Claire
IPC Media says: “Marie Claire is a worldwide icon with editions in 35 countries. It epitomises style and substance, with fashion and beauty content that embraces everything from catwalk to high street, and feature content that reflects both the fun and more serious sides of its readers' personalities. Marie Claire is published in the UK in partnership with French publishing company Groupe Marie Claire. The UK edition was launched 1988 and has a circulation of 285,307 (January to June 2009).
In addition, marieclaire.co.uk has fast become the established daily news, fashion beauty and celebrity destination for the modern, thinking woman. Traffic is in excess of 5 million page impressions and just under 500,000 unique users. (Omniture July 2009)”
About Pearl & Dean
Pearl & Dean says: “Pearl & Dean is a successful screen advertising contractor and the greatest name in cinema advertising in the UK. Established in 1953, Pearl & Dean has worked in partnership with cinema exhibitors for over 50 years and its well known sonic logo is held in great affection by many generations of movie lovers in the UK. Still a cool, vibrant brand in today’s consumer and business sector, Pearl & Dean is constantly evolving, extending its offering to clients in line with ongoing market requirements.
Pearl & Dean is dedicated to growing cinema advertising revenue, both on and off screens, as well as harnessing the consumer appeal of the Pearl & Dean name to develop the company into an entertainment and lifestyle brand.
Pearl & Dean is passionate and committed to positively shaping the future health of the film and cinema industry. As part of fulfilling this objective Pearl & Dean is actively involved and represented on all of the industry’s leading councils, committees and associations which include the Cinema Advertising Association (CAA), the Screen Advertising World Association (SAWA), All Industry Marketing (AIM) and the Cannes International Advertising Festival.
In 2006 Pearl & Dean launched a cinema listings website for film lovers everywhere. The consumer site features movie gossip and news, polls and features and a listings service which allows users to search film times by location.”
