Maxymiser, a global leader in multivariate testing, personalisation and optimisation solutions, has partnered with The Week magazine to increase online subscriptions. The partnership with Maxymiser enables The Week to implement multivariate testing on its subscriptions microsite in order to determine the most effective content, page layouts and designs that convert web visitors into regular subscribers.
By using Maxymiser’s conversion management suite The Week will be able to trial a multitude of web page iterations with real visitors in order to scientifically prove which content has the biggest impact on subscription rates. Testing has already begun on the homepage of The Week’s subscriptions microsite where it has been experimenting with a variety of different images, text, colour, fonts and buttons.
Joanna Edwards, Direct Marketing Executive at Dennis Publishing, comments, “Working with Maxymiser we are provided with definitive answers as to what content our web visitors find most appealing and what they don’t like, enabling us to make the necessary changes to improve the online customer experience and boost subscriptions. We are currently only using multivariate testing on our subscriptions microsite for The Week but moving forward we will be looking to implement testing across other titles in the Dennis portfolio. The combination of Maxymiser’s in-depth industry experience, project delivery capability and proven technology platform make them the ideal testing partner for The Week and we look forward to working closely with them in order to increase revenues and enhance customer engagement across the Dennis portfolio.”
About Maxymiser
Maxymiser says: “Maxymiser is the global expert in multivariate testing, personalisation and optimisation solutions. Brands such as ASDA, Homebase, Kwik Fit Insurance, Virgin Media and Lastminute use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalisation into a single platform that empowers marketers to launch comprehensive optimisation campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalised experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognised by leading industry analysts as best-in-class.”
