The consultancy service provided by Mayfield Solutions, now 70 Fathoms, helps business sell more and achieve their goals by providing advisory service and optimising their sales and marketing operation. The company was found in 2008 and originally named after its founder Kate Mayfield.
70 Fathoms wanted a new name to reflect the depth of knowledge the team have, drawing from project experience, individual consultants experience and its programme of research covering CRM, sales automation, marketing automation, email marketing and other widely used business software.
70 Fathoms from its inception has been firmly vendor independent and worked entirely on behalf of their clients to deliver the right software solutions and best advice for achieving business goals. Today with a refreshed website, a new identity and a free membership to access over 50 research papers 70 Fathoms aims to keep doing what they do best, lead the way in sales and marketing operational excellence and expand their hub of knowledge.
Kate Mayfield (pictured), Managing Director of 70 Fathoms comments: "We believe that our new name more appropriately reflects the business we have become and fits all that we do.
Our goal is to become the hub of all knowledge and best source of advice for sales and marketing operational excellence. Enabling great decisions and helping our clients and members, get where they want, faster. On top of the consultancy services and in response to our client’s needs, we have launched membership. This partners us with our clients in achieving an annual cycle of improvements and tactical support on operational issues.
We expect our name change to support and facilitate us in communicating our vision by unifying and enhancing our brand identity as our business continues to grow."
70 Fathoms through its consulting and membership services claims to offer unparalleled expertise in sales and marketing processes, technology and structures. The company combines its employees with a carefully built up group of associate consultants who are chosen for their project experience, commercial understanding of sales and marketing functions, industry experience, change management and people management skills.
