Angela Wilkinson, Managing Director of Media Sales Network, said: “Obviously we are very well known for our representation of blue-chip consumer brands which will continue to be at the heart of what we do.
“This is our first acquisition since the MBO in March and we are very excited about Sustain. This is a major strategy within our business plan and we are looking for other business-to-business titles to build our media-owner division.”
The acquisition of the Sustain brand comes at a time when the business case for a sustainable future has never been stronger and with an Editorial Board drawn from across the business spectrum, Sustain magazine will continue to be at the forefront of the sustainability debate, says Media Sales Network.
Steve Oxley, Editor of Sustain – who has moved with the title – commented: “The enthusiasm, backing and strong media-sales experience of the Media Sales Network team will further extend the reach and influence of the sustain’ brand to those opinion formers and key decision makers that are truly making a difference. We will continue to take the sustainability message deep into the mainstream, increasing knowledge and awareness, creating discussion and stimulating action.”
About Media Sales Network
Media Sales Network says: “Media Sales Network has been in business over 28 years. They represent blue chip consumer media owners including Bauer Media, Tesco and Time Out. There was an MBO in March this year and Sustain marks the first move towards building MSN's own B2B media owner division.”
