The multi-year partnership will span multiple key geographies over the coming months as titles are rolled out using the platform.
Mediahuis is a privately owned, leading European media group headquartered in Antwerp, Belgium. The group was founded on 1 January 2014 as a joint venture between two publishing groups, Corelio and Concentra. Since then, leading Dutch, Irish and Luxembourg media companies have been added to the company’s portfolio. Today, the group has developed into a leading international media company with more than 30 news brands across four countries.
Mediahuis was looking for a solution to achieve a significant strategic advantage and support their plans for the future.
Using Zephr’s Subscription Experience Platform service, Mediahuis’ commercial and technology teams will be able to collaborate in creating registration and paywall experiences for key titles and audiences. Zephr’s decision tree offers Mediahuis the ability to test, learn and iterate their paywall strategies at speed in a fast-changing environment.
Zuora VP, GTM Subscription Experience and Former Zephr CEO James Henderson said: “We’re excited to work with Mediahuis – one of the largest media companies in the world and incredibly future-oriented. They recognise that one-size-fits-all subscriptions are no longer differentiators, and that consumers now expect increasingly tailored products and services that fit their needs. Businesses need to react to changing conditions at speed, and the ability to test, learn and iterate is hugely important for growth. I couldn’t be prouder to support Mediahuis’ ambitions.”
Mediahuis CDO Peter Soetens said: “We scoured the market for a product with the right capabilities that matched our ambitions as a business to provide our readers and consumers with journeys and experiences that matched their needs and expectations. Zephr was the right choice for us, offering flexibility in how we work with other vendors, and putting the power to make change at speed in the hands of our teams.”
You can find out more about Zephr in our Publishing Services Directory.
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