The regular Tuesday section Home will now incorporate interiors, books, property, design technology and cooking. It features hot lists, practical features, recipes and style guides. Home is designed to help Metro’s Urbanite audience make the most of city home life whilst capitalising on renewed interest in home improvement and interior design.
Also being launched alongside Home is new pull-out special Metro Property, celebrating the breadth and life of London’s flourishing property scene. According to the company, the new pull-out will provide inspiring, aspirational and accessible content to over 1.8 million London-based Metro readers, catering for house hunters, home owners and investors alike.
Metro’s Editor Ted Young said: “We know that homes and property content is right up our audience’s street. Our Urbanite readers are twice as likely to buy or sell their home as well as undertake major improvements on it so they’re crying out for useful and concise information to inspire them and help them make important purchase decisions for the home.”
This Friday (24th April 2015) also sees the debut of Weekend, Metro’s new regular entertainment section. Weekend will feature the very best of what’s on offer after the working week is through - from great concerts, unmissable theatre and must-see films, as well as the latest restaurants, bars and family days out.
Home, Metro Property and Weekend all offer commercial opportunities for display advertising, sponsorship, promotions and branded content partnerships.