Club Metro, which launched last August with a stand-alone football offering, is capitalising on high traffic volumes resulting from the winter football transfer window, resulting, say the publishers, in over one million unique visitors for January; contributing significantly to the overall, exceptional growth story of Metro.co.uk.
Metro’s ‘Metro Sport’ Facebook profile is also celebrating success. Since launching in December it has already seen strong consumer engagement with likes exceeding 22k.
Metro’s marketing campaign launch is set to continue this momentum, with a Metro national cover wrap kicking off the yearlong activity tomorrow, Thursday 6th February. Activity will continue throughout the year using Metro’s print and digital platforms.
Club Metro is a multi-platform approach to social journalism in sport. Featuring 50 of the UK’s leading football bloggers representing all Premier League teams, plus several Championship clubs, Club Metro brings Metro readers closer to the action, says Metro. The channel features fan reporters offering their opinion, reaction and analysis of the major talking points from games plus views on the big issues affecting their clubs.
Metro readers are encouraged to actively join in debates, post their views, and are invited to become part of the Club Metro team, with rewards open to them for their contributions
David Gurney, Sports Editor at Metro said; “We know urbanites are passionate about sport; especially when it comes to football and their teams. We wanted to harness this and build on Metro’s heritage as a conversation starter by giving our readers a place to share their views, whilst accessing more bite-size, quality Metro content.” He added; “It’s exciting to see such a great response to Club Metro in such a short time period and we’re keen to invest further in this exciting proposition.”
This month, Club Metro made its first expansion outside of football, with four rugby union Six Nations social reporters.
