Thanks to a deep integration with Google DFP, Gemstone, Miles 33's new generation advertising sales system, will automatically pull Ad Units, Placements, Targeting Keys and Digital Templates from the Ad Server, fully automating the integration setup, says Miles 33.
Sales staff can then use Gemstone to enter campaign details, capture the appropriate creative materials and apply template variables to control ad behavior. When done, Gemstone delivers the campaign and ad materials to the Ad Server.
According to Miles 33, the benefits are significant as publishers can now easily combine print and digital bookings into a single interface, streamlining the booking, billing and production tracking of materials. Sales departments can now truly offer bundled multi-channel sales offerings with a common billing and creative process.
Gemstone can not only create new campaigns, but can also reserve inventory, modify and/or stop existing campaigns.
Integration with the Cxense DMP for inventory forecasting and order event tracking will also be shown at IFRA rounding off the full process of inventory management, forecasting and fulfillment.
Other new features of Gemstone include the new Gemstone Target module that lets sales departments define any goals and targets, then track actual performance against these targets.
John Skarin, Miles 33 Development and Business Systems Director said "The combined effect of the new features we will show at the World Publishing Expo will clearly demonstrate how dramatic the function of selling advertising has changed in today's multi-channel environment. Today, publishers need to work harder than ever before to grow revenues and we have developed Gemstone to be the single sales tool that transcends media type to help them accomplish that."
About Miles 33
Miles 33 says: “Miles 33 is a global software and solutions provider for the Publishing and Media markets. With over 30 years of experience, Miles 33 is one of the largest and longest serving providers to these industries. The current generation of solutions are designed to manage multi-media content and cover all aspects of Advertising, Editorial, Internet and Digital Asset Management to help publishers increase their revenues whilst lowering costs and improving productivity. Miles 33 has an innovative sales model that offers its customers exceptional return on their Investment. Miles 33 is backed by American Capital a publicly traded private equity firm and global asset manager with $14 billion in capital resources under management. Miles 33 has offices in Berkshire, England; Connecticut & California, USA; Belo Horizonte, Brazil; Milan, Italy and Kuala Lumpur, Malaysia.”
