Aida (pictured) joins NatMag from ASOS where she developed and managed a customer insight team which worked across the online retailer’s brand strategy and customer segmentation. She previously held roles at EMAP where she was involved in product development, including the launches of Red, Heat, ZOO and Grazia; and was also Head of Research at Initiative Media.
As part of NatMag’s central marketing team, Aida will be responsible for creating, developing and managing the publisher’s centralised Insight team. She will work in partnership with NatMag’s Publishing Directors to develop an indepth and strategic overview of the company’s customers and brands.
Sharon Douglas, NatMag’s Group Circulation & Marketing Director, says: “We are thrilled to welcome Aida to NatMag. This is a key appointment within the business and Aida brings a wealth of insight and research experience to our company. Her role will enable us to drive further our strategy which puts the customer at the very heart of everything we do. With Aida's commercial digital insight, we will be able to increase the pace of change in this growing area.”
