Nemorin is a full-service branded video production agency created three years ago by Pete Fergusson, former head of commercial video for the Telegraph Media Group.
Commenting on the appointment, Pete said: “We’ve experienced rapid growth since being awarded Native Advertising Studio of The Year 2017-18. Content marketing is evolving with pace. To expand our competitive edge, we want to provide world-class content strategy with the intention of delivering maximum ROI for our clients.
“Graham has worked in branded content for over 10 years and in that time has been responsible for a multitude of innovative, award-winning projects, not least as head of studio at Guardian Labs, the Guardian’s branded content division. He’s at the top of his game and we’re looking forward to creating some more award-winning content with him by our side.”
Graham - who has also worked within Condé Nast’s branded content team - brings knowledge of the whole content marketing ecosystem, from insight and strategy through to idea generation, execution, distribution and measurement, says Nemorin.
Graham said: “Nemorin’s blueprint is one I’ve tried to follow over the years. It’s all about coming up with innovative ideas that are grounded in insight and delivering them brilliantly to provide return of investment for clients. The whole process should be as collaborative as possible and as enjoyable as possible. I’m delighted to be joining Nemorin. Their work is truly outstanding and I’m flattered that they think I can add something to the mix.”
