The ‘lovetech’ magazine will be available in all ten stores from mid-July and is designed to appeal to customers both male and female, showcase how the variety of exciting products and services available from the retailer can be used in everyday lives, to suit every lifestyle, while illustrating the “incredible product knowledge that Best Buy’s Blueshirts are famous for”.
Andrew Barclay, Head of Marketing Communications for Best Buy UK said: “Consumer technology is such a diverse and exciting area and we love helping our customers find out about what’s possible and what’s right for them.
“At the outset of this project, our vision was for the magazine to embody the personality, knowledge and sense of fun that our Blueshirts and Geek Squad Agents have. It seemed only natural for us to produce an inspirational, contemporary and informative customer magazine, which, while aimed at our core customers – 20-40 year olds – will appeal to everyone. It’s also a great opportunity to further raise awareness of our brand and what we offer in the UK.”
Mark Lonergan, Managing Director at August Media, comments: “Working with a new and exciting brand such as Best Buy UK is a privilege.
“Our partnership with Best Buy reaffirms our reputation as working with some of the best international brands, including IKEA and Whole Foods Market. This fifth new business win of the year certainly confirms our different approach works for clients of all sizes and sectors.”
The first edition will feature articles, commentary and tips about the very latest and greatest in technology, plus reviews of new products due to be released in the coming months. All of the advertising for the first edition sold out immediately to Best Buy’s suppliers and brand partners.
‘lovetech’ will be available in a glossy, handbag-sized format and on www.bestbuy.co.uk in an e-catalogue format.
As well as being available in stores and online, the magazine will also be inserted into an edition of the London region of The Daily Telegraph later in July and handed out in pre-promotion activities in the vicinity of each store this Summer.
