Mark Field will be joining from Trinity Mirror Solutions where he has been Director of Invention for the past three years but has been with the publisher for eleven and a half.
The Bridge Studios will bring together the best of News UK’s talent in content creation, amplification and solution sales including Method, to make it easier to serve its clients, says News UK.
Field’s team will be able to draw upon all of News UK’s knowledge and insight across solution sales, campaign management, creative and events to help its clients more effectively reach News UK’s audiences. He brings with him over 20 years of experience from the media industry. Most recently he led a team at Trinity Mirror Solutions who were responsible for all of the publisher’s branded content and sponsorship.
The appointment comes a few months after News UK Commercial relaunched as The Bridge, a refocused commercial offering that is bringing together the company’s data, creativity and insight resources in one place to maximise the value that News UK can offer its clients.
Dom Carter, Chief Commercial Officer of News UK, said: “The Bridge Studios will bring together all of the knowledge and insight that News UK has in creative excellence and will be led by an industry heavyweight in the shape of Mark Field. Field will be a key member of the team who will help News UK continue the transformation of its commercial offering by working closer with our clients in strategic partnership, rather than traditional vendor-customer relationships.”
Mark Field said: “News UK’s thinking that it should be a partner, working in consultation with advertisers to connect them with the amazing engaged audiences of The Sun, The Times and The Sunday Times, rather than just having a sales relationship really resonated with me. I am really looking forward to working at one of the most confident media owners out there and building on some of the great work the team has already been doing.”
Mark Field will start at News UK in the autumn and will report into Dom Carter, Chief Commercial Officer at News UK.
