According to distributors COMAG: “JUKE takes over where The Face left off a decade ago and Rolling Stone was last seen in the ‘60s - the urgent, original voice of a new generation.
Challenging the sedate, ageing formats of most mainstream music titles and the trainspotter formulas of many others, JUKE will be something young, loud, sexy and original, aimed at the core audience who live, breathe and inspire today's youth culture.
Honed for two test issues as a controlled circulation title, building a cult following amongst music and fashion insiders for its unmistakable art direction and breaking-talent editorial, JUKE has grown into a lavish, perfect bound 180-page magazine.
Boasting world-class contributors from the art, fashion and music scenes, including photographer Wolfgang Tillmans and features new pop sensation Ariel Pink on the cover, JUKE will be a refreshing, vital and stylish meeting point for the next generation.
JUKE appeals deeply to an audience too young to have an LP collection, a guitar or a set of Technics, but which is tired of only having their music as a digital file. An echo of the experience of owning an artful album cover, JUKE is tactile, visual, in a collectable format, which provides a link between today's polyphonic dance and indie scenes and their roots in the analogue era. It looks like nothing else and makes everything else look old next to it.
Each issue of JUKE will be tied to live events, web exclusives and limited edition fashion items so will be relevant and topical. The newsstand launch edition coincides with a massive live music/fashion party in Shoreditch Park, London on 9 July, which will have more than 10,000 people in attendance and the launch will also be promoted through a street-meets-digital campaign.”
