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NFRN praises Daily Mirror

News that pro rata terms will be applied to the Daily Mirror when it increases its cover price by 5p to 60p on Monday (May 11) has been welcomed by the NFRN.

As a result, retailers in England, Wales, the Channel Islands and Isle of Man will receive 13.92p per copy for Monday to Friday editions compared to the 12.76p they earned previously, says the NFRN.

NFRN National President Martyn Brown said: "In the past the Daily Mirror's publisher, Trinity Mirror, has demonstrated a scrooge side by increasing cover prices on the eve of Christmas while reducing the retailers' percentage terms. At meetings with the newspaper, the NFRN has strived to impress upon its circulation team the hard times that independent retailers are facing, with costs rising and profits declining. I thank Trinity Mirror’s General Manager Neil Jagger for listening and applaud him for acting so positively in maintaining pro-rata terms."

Announcing the price increase, Trinity Mirror Newspaper Sales Director - Nationals, John Howard said: "We estimate that this increase will generate an extra £8.6 million per year in retail turnover with annual profit on each copy sold totalling £24.0 million, an extra £2.0 million per annum.

"In these challenging times, when every sale is vital, we very much value the support and enthusiasm that the retail trade affords Mirror titles."