To celebrate the launch of the X6 16GB, the “ultimate entertainment device”, Nokia is calling on the UK’s budding showbiz reporters to submit a 60 second video clip of themselves in reporting mode to: http://www.nokia.co.uk/x6-all-areas showing why they should be selected as the X6 All Areas entertainment reporter.
To drive the recruitment phase of the competition, Nokia have partnered with several of Bauer Media’s celebrity, fashion, lifestyle, music and film brands – in print, on air and online.
This bespoke campaign was created by Nokia, Bauer Media and Carat Sponsorship.
Six finalists will be selected by the celebrity judging panel featuring Paloma Faith, Jameela Jamil & Matt Horne to take part in the ultimate job interview and report from six events around the world.
4Music, Kiss, Grazia, FHM, heat and Empire will also mentor and coach the finalists with their coverage from each event appearing in the relevant brands.
The finalists will kick off their special assignment in London at the Nokia X6 launch party on 3rd March. Then they will be whisked off to Hollywood for Oscars Week, stop off in Austria for the Snowbombing festival, hook up with Rihanna on her European tour, report from the racetrack at the Spanish F1 Grand Prix and finally finish at the exclusive Belvedere Vodka party at Cannes Film Festival in May.
The celebrity panel will then judge the finalist’s reports from each event and decide on an overall winner to become Nokia’s X6 All Areas entertainment reporter for a whole year.
Fiona Bosman, head of brand at Nokia, comments: “The X6 is an all round entertainer and this will be the entertainment experience of a lifetime for our finalists.”
Rowena Johnson, Carat Sponsorship, added; “We wanted a media partner that would be able bring the X6 All Areas concept to life and Bauer proved to be the perfect partner. The brands within its portfolio lend themselves perfectly to everything that the X6 stands for, complete access to all aspects of entertainment”.
Darren Khan, TV Sales Director, Bauer Media commented: “This is a great prize and a brilliant campaign that will connect Nokia’s brand new entertainment device, the X6 16GB, with key audiences via some of our most famous multi-platform brands – as well as provide an opportunity to discover some journalists of the future.”
About the Nokia X6
Nokia says: “The X6 16 GB is an all round entertainer. Love music? The X6 offers quality audio with 35 hours playback time and a big enough memory to save all your favourite tunes and even gives you 25 free tracks from the Nokia Music Store when you purchase the device. More of a gamer? This phone has a motion sensor making you gaming experience far more fun and there are free games in the box to get you started with more available at the Nokia Ovi Store. Movies and TV your real passion? Try the 3.2” screen which means you can watch your favourite shows on the move. Plus you can even live stream concerts, TV shows, football games and other content at ease.
In addition, the X6 16GB has everything you would expect from a quality Nokia phone – access to email and instant messaging, social media apps, 5 megapixel camera and Carl Zeiss lens, full access to Nokia’s Ovi store where you can now download Maps and Navigation for free, and it comes in a great range of colours.
To find out more or how to enter please visit: http://www.nokia.co.uk/x6-all-areas”
About Nokia
Nokia says: “Nokia is a pioneer in mobile telecommunications and the world's leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalised services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.”
About Bauer Media
Bauer says: “Bauer Media’s portfolio of over 80 influential media brands connect over nineteen million UK adults with excellent content whenever, wherever and however they want. Our award-winning brands include heat, Closer, GRAZIA, Magic 105.4, Kiss, Q, KERRANG!, PARKERS, MATCH, MCN and FHM: all delivering must-have entertainment and information to diverse and valuable audiences. Our unique insight into the markets and consumers we serve allows us to work closely with our clients to develop innovative solutions that create a difference to their business.”
