Now, the celebrity and fashion weekly, is one of the official partners for the film. As well as inviting readers to strip open the cover, Now features a 16-page magazine special promoting the cinematic release of Magic Mike XXL. Gearing readers up for the release, Now has created a gallery of content on the making of the film, with features including an image gallery of behind-the-scenes pictures and an interview with the director, Gregory Jacobs.
In addition, say the publishers, the magazine includes some steamy pull-out posters of the cast in all their stripping glory; all the vital stats on the gorgeous Magic Mike XXL men; a candid interview with Channing Tatum; and female cast style guides.
Caroline Millington, editor of the Magic Mike XXL special, says, “Now and Warner Bros. Pictures UK have created the perfect partnership for Magic Mike XXL. As the most hotly anticipated summer movie, Now readers will be thrilled to rip open our cover to see the hot cast underneath. There’s more flesh packed into the 16-special pages than on Miami Beach! You’re welcome!”
Holly Bishop, account director, Time Inc. UK Creative Media, adds: “I am delighted to be working with Warner Bros. to promote the launch of this film. Creating the first mainstream UK magazine cover that can be ‘unzipped’ is tailor-made to this film and is a perfect example of creativity and innovation that the Now commercial and editorial team strives to create for our clients.”
The special issue goes on sale on 30 June and will be promoted on Nowmagazine.co.uk and across the brand’s social media channels.
