Identifying the need to offer greater insight for its subscribers, the NRS has launched its Accreditation Programme in order to develop and improve understanding of the methodology and commercial use of NRS data.
The training programme combines a variety of short presentations and workshops on how to best interpret and understand the data for planning/trading and selling advertising solutions, and is specifically tailored for each individual business.
The Accreditation Programme is comprised of three levels: introductory, intermediate and advanced and upon completion, attendees will receive a certificate of accreditation and will be viewed as a qualified NRS user.
Matt Teeman, Director of Advertisement Sales, Immediate Media Co (formerly BBC Worldwide) said, “The Accreditation Programme was extremely useful as it allowed us to both gain a greater insight of our magazine brands, and develop a deeper understanding of how to use the data more efficiently.”
Craig Houston, Head of Client Services, NRS said, “NRS developed this programme to meet our subscribers’ clear needs of how to understand the complexities of the NRS data better and with a clearer training architecture and outcome.
About NRS
NRS says: “NRS Ltd is a non-profit-making, commercial organisation funded by the NPA, PPA and IPA. Its primary role is to provide reliable and professional readership estimates of the number and nature of the people who read Britain’s newspapers and consumer magazines. Currently the survey publishes data for more than 300 newspapers, newspaper supplements and magazines, which together represent the large majority of the UK press advertising market.”
