With a new design, the magazine, published by travel media company Ink, is available on board all easyJet flights, providing editorial travel and lifestyle content, visuals and features to the millions of customers the airline carries across Europe and beyond each year. The new content will also be integrated across easyJet’s digital channels and the Eat.Drink.Shop sections have been combined and incorporated into the magazine, ensuring maximum readership and placing readers at the heart of the passenger in flight experience, added Ink.
Michael Keating CEO of Ink said: “Having worked with easyJet since their first ever flights in 1995, we’re delighted to launch the new easyJet Traveller both onboard and across the airline’s digital touchpoints. The new content enhances the inflight experience for passengers, delivering value, entertainment, and inspiration at every point of the journey, including at 35,000 feet.”
Russell Braterman, proposition and in flight retail director said: “We want our customers to have the great experience with us and by providing our customers with award winning and high-quality travel expertise, local recommendations and aspirational adventures when they fly is just one way we add fantastic value for the millions of customers who choose easyJet every year.”
Ink says advertisers and sponsors have the opportunity to reach the 93+ million easyJet passengers each year, providing them with targeted exposure and access to a captive audience of travellers.
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