Following a successful trial of Outbrain, which has contributed to a 40% increase in click-through rates, both newspaper websites have decided to work with Outbrain exclusively across all platforms – video, mobile and desktop.
In addition to providing internal links to boost engagement across its sites, both websites will also use Outbrain Amplify to provide links to external third-party content on a pay per click (PPC) basis and take advantage of Outbrain Engage’s new editorial features and real-time analytics for optimal editorial performance.
As the first UK user of Outbrain Engage’s editorial decision platform, The Independent and The Evening Standard will work with Outbrain to support and improve content performance on homepages, section fronts and social channels. For both newspapers, this multi-faceted approach to editorial support, together with impressive results, cemented their decision in choosing to work with Outbrain.
Christian Broughton, Digital Editor, The Independent commented: “During many years working in print journalism, meaningful, proven insights into reader engagement were rare. Now, with Outbrain, we get instant insights that we can act on, live, as stories happen. That’s a huge asset – fascinating and informative for the team working on layout, while delivering incremental revenue as we go. Most importantly of all, it helps make our site more enjoyable for everyone who visits.”
Stephanie Himoff, Outbrain’s UK Managing Director added: “We are passionate about good journalism, and committed to providing the best tools to help publishers, editors and journalists maximise their content in this rapidly-shifting editorial landscape. It’s fantastic to be working with The Independent and Evening Standard, helping their readers discover great content online, while also supporting their skilled editorial teams with new tools such as our editorial decision support platform, part of Outbrain Engage.
In the UK, Outbrain is currently implemented on over 200 publisher sites including The Telegraph, Sky News and The Daily Express. Outbrain recently extended its global reach to seven new European markets including France, Germany, Italy and Spain. Worldwide Outbrain now serves over 100 billion recommendations per month and is installed on over 100,000 sites, says the company.
About Outbrain
Outbrain says: “Outbrain, the leading content discovery platform, is on a mission to help readers find the most interesting content online, while giving publishers and brands the ability to reach a highly engaged audience. Using personalised links, Outbrain recommends content across a network of more than 700 premium publishers, including The Guardian, The Telegraph, CNN, Sky News, Future Publishing and Express Group. Links to content on a publisher’s own site increase stickiness, while links to high-quality third-party content increase site traffic and generate revenue. Outbrain is currently installed on more than 100,000 sites and generates more than 100 billion recommendations per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. Outbrain has also recently extended its reach in Europe which now includes France, Italy, Spain and Germany.”
