Each site is based around a specific category, such as fashion, gardening and craft magazines and they are designed to give customers help and guidance to find the title that best suits their needs in each subject, says iSUBSCRiBE.
Exclusive copy has been written for each of the over 500 magazines that feature on the sites to provide potential subscribers with an objective description of each title’s contents, stripped of marketing clichés and sales speak.
The sites are therefore perfect for people giving gift subscriptions and for customers who are unsure of what’s available in the market and want to be guided through what’s on offer.
In each category the ‘iSUBSCRiBE Top 5’ selects the five most significant titles from the list on offer. The positions of magazines in the Top 5 and beyond are determined by a mix of data - sales figures, page views and site searches – from across the iSUBSCRiBE portfolio of sites. The Top 5 lists will be updated on a regular basis to reflect the dynamics of each market.
The sites will be launched into the consumer market in phases over the next few weeks with email, search and social media marketing campaigns.
“iSUBSCRiBE are uniquely placed to do these sites,” says MD, Steve Price. “Our direct relationship with over 600 publishers means we have nearly 3,000 titles to offer to customers, so we have the range of magazines to fill category sites across an incredibly diverse set of topics. We believe these sites will generate several thousand additional subscription sales for publishers each year.”
