Called Publishing+, it will explore key topics influencing the magazine publishing industry, including audience demands, evolving commercial models and emerging technologies.
High-profile speakers confirmed for his year’s event include PCC Chairman, Lord Hunt; Shadow Minister for Culture, Media & Sport, Helen Goodman; Economist Group CEO, Andrew Rashbass; Immediate Media CEO, Tom Bureau; Shortlist Media CEO, Mike Soutar; IPC Media Editorial Development Director, Andy Cowles and The Big Issue UK Editor, Paul McNamee.
The full agenda can be found at www.ppaconference.com, with details of some of the highlight sessions below:
• 09:35 – 10:25 BRANDS: Platform-agnostic, channel-neutral, whatever you want to call it, it’s really all about the brands. Hear the case studies of what's worked and why for PPA consumer and business members over the year
• 11:00 – 12:00 AUDIENCES: Within this multi-platform world, some strands seem to suit certain brands better than others. Hear the success stories from magazines, mobile, Twitter, tablets, events, and around the worldwide web.
• 12:00 – 12:45 FREEDOM: New PCC Chairman Lord Hunt presents his vision for a free, self-regulating press, and heads up a distinguished panel (including Helen Goodman, Shadow Minister for Culture, Media & Sport) looking at the role of magazines in the post-Leveson world
•16:00 – 16:50 THE CREATIVE REVIEW: A star-studded panel on why consumer magazines and business media matter so much to the creative economy, and why the creative economy matters so much to the UK
The 2012 conference will also be bigger and better than ever before, says the PPA. New features include an expanded exhibition section that will give visitors the opportunity to see the latest industry research, receive legal training, enjoy creative workshops and take advantage of great networking whilst also being informed and inspired by the multi-platform magazine publishing innovations on display.
“The way we consume media is constantly changing and more content is now available on more platforms, generating more revenues and reaching more people. Publishing+ will tackle a number of these fascinating issues that are shaping our industry, along with revealing industry research into the digital consumption of magazine content,” said Barry McIlheney, CEO of the PPA. “With the industry’s brightest stars speaking, we’re confident this year’s PPA Conference will help shine a light on where we’re headed and how, as an industry, we can make the most of the change we see happening.”
The PPA Conference, Publishing+, is an open discussion that invites contributions from the industry at large. You can follow PPA on Twitter via @PPA_Live The official hashtag for the event is #ppaconf
Early bird tickets start at £375+VAT for PPA members. The early bird deadline is 30 March. Group discounts are also available.
Click here for the full agenda and book online.
About the PPA
The PPA says: “The PPA promotes and protects the interests of print and online publishers of consumer and business media in the UK. The PPA has around 200 publishing companies in its membership, which collectively produce more than 2,500 consumer and business magazines and journals as well as digital media, data products and events.”
